Shaji Firoz
Shakeel Zubair
From virtual racing to hands-on demos and conversations over tenplus, our Festival Village booth brought together the things we enjoy most: cycling, technology and meeting the people who use it.
Thank you to everyone who joined Bikers.SG at Singapore Recreation Club for the Tour de France Singapore Criterium on 7 and 8 November 2026. Whether you got on the bike, tried the gear or stopped for a chat, this is our look back at the weekend we shared, starting with Friday’s Cycle Asia gathering.
Friday’s Cycle Asia gathering: high tea with Mark Cavendish
Our weekend began at Friday’s Cycle Asia event, where we had the opportunity to meet Mark Cavendish. Over a high-tea session, he mingled with members of the cycling community in a relaxed setting.
For us, it was a memorable way to begin a weekend centred on connecting with people who share a love of cycling, before welcoming visitors to our Festival Village booth on Saturday and Sunday.
Getting on the bike: the virtual race
The virtual cycling setup gave visitors a chance to get on the bike and join the action, with the team alongside to guide them. Thank you to everyone who took part, whether you came for a challenge or your first try.
Trying the gear, asking questions
From exploring Garmin gear to trying the intelli8 scale, the weekend was a chance to take a closer look and speak to the team in person. Those conversations are an important part of why we wanted to be here: to hear what matters to you, on and off the bike.
Launching the intelli8 body composition scale
The Tour de France Singapore Criterium also marked the release of the intelli8 body composition scale. It was a special opportunity to introduce it in person to the cycling community.
One of our cycling customers purchased the scale at the event, and we were delighted to capture this moment together. Thank you for your support!
Missed the launch? The intelli8 body composition scale is available to purchase online at Bikers.SG.
Download the intelli8 app
The intelli8 app is available for iOS and Android and works with the intelli8 body composition scale to provide whole-body and segmental insights from your measurements.
Download intelli8 on the App Store
Get intelli8 on Google Play
Explore the intelli8 app and find download QR codes.
A taste of tenplus
Visitors could sample tenplus and talk to the team at the sampling station. A shared drink also gave us time to pause and connect between the demos.
How it started: a conversation over coffee
Before the booth, the demos and the race weekend, there was a conversation about how Bikers.SG could play a more active part in Singapore’s cycling community.
A heartfelt thank you to Theng Kiat Goh, whose encouragement motivated our founders, Shaji Firoz and Shakeel Zubair, to get more involved. He helped connect us with the event team and believed in what Bikers.SG could bring to the cycling community.
As Shaji shared ahead of the event, the journey began over coffee in July with Theng Kiat and the Evoke team, Agnes and Aston Tan, discussing what a genuine partnership between a race and a cycling brand could look like.
Our sincere thanks also go to Agnes and Aston from Evoke for being part of this journey, from those first conversations over coffee to the Criterium weekend. Seeing those early conversations turn into a weekend of meeting riders and sharing experiences made this occasion especially meaningful.
A welcome visit from SMCCI
We were delighted to welcome Surian Sazali from SMCCI to our booth. WAAHA, Bikers.SG’s parent company, is an SMCCI member, making this visit a meaningful connection between our business and cycling communities.
Thank you, Surian, for taking the time to visit, meet the team and share in our Criterium weekend. We truly appreciated your support.
More moments from Festival Village
From getting familiar with the trainer to sharing event keepsakes, here are more of the people and moments that made up our weekend.
Thank you, and keep in touch
A special thank you to our partners and prize sponsors for supporting the weekend, including POLAR and CycloWatt Switzerland for their support of the Virtual Race prizes. To every rider, friend and visitor who joined us, thank you for being part of the Bikers.SG community.
Visited our booth? Share your favourite moment and tag @bikers.sg on Instagram. Still have a question about something you tried? Get in touch and we will help you pick up where we left off. If you missed us this time, you can explore Bikers.SG online.
See you on the next ride!
About the authors
Shaji Firoz and Shakeel Zubair are the founders of Bikers.SG. This recap shares their thanks to the riders, partners and friends who joined the team at the Singapore Criterium.
